I do not comment on books that I read too often. I find that my comments are best left to myself since each of us has individual needs and tastes. I have just finished my latest commuting companion; Keith Ferrazzi’s ‘Who’s Got Your Back.’ I read Keith’s previous book ‘Never Eat Alone’ some time ago. I think I would like Keith as a person but I find his books point to a substantial ego and one that cannot get enough self praise. This comes in intermittent doses but he makes sure you get the message. I read Section One and thought I was in for a good read. Keith laid a bit bare by indicating that his company ‘Ferrazzi Greenlight’ was going through some change and tumult as well as some inner feelings he had about his own performance. By page 26 this is all sorted and the company is booming and Keith is an effective executive! Ok- maybe the rest of the book will provide the play by play action as a real life case study. No such luck – the rest of the book follows the all too common and now tiresome formula of self -help business hybrid books. I guess I am getting jaded but these books are plentiful and frankly useless without a means of application for behavioural change. When I finished this book I vowed to avoid this genre of books. That said I revisited by bookshelf and grabbed my old copy of ‘The War of Art’ and once again could not put it down. I think the 4.5 Star Rating at Amazons for ‘Who’s Got Your Back’ is puzzling.
